10 Free Sales Letter Examples and Formats

Sales Letter Examples and Formats

A sales letter is written to persuade the reader to purchase a particular product or service in the absence of a salesman. It is a form of direct mail that is used as an advertisement to send to a potential customer. Here are 10 free sales letter examples and formats to use for your business.

A sales letter is often considered as the last stage of the sales process before the customer place an order. It is designed to ensure the willingness of a target person that he is committed to becoming a customer or not.

Since the beginning of internet sales, letters have become an integral part of internet marketing. Sales letters are of two types such as solicited sales letters and unsolicited sales letters. Unsolicited sales letters are shorter than a normal sales letter.

The basic purpose of sales letters is to sell products of a company and several companies depend a lot on sales letters to boost up their sales. Unsolicited sales letters are written to ensure that your sales letter doesn’t go unnoticed.

How to Write a Good Sales Letter

Sales letters are also formal letters therefore these should be drafted carefully.

  • The first impression of your sales letter should be strong because a sales letter can make or mar your sales pitch therefore try to make an impressive opening statement.
  • Draft your first paragraph in a way that it can grab the reader’s attention and make him/her read the rest of the letter.
  • A sales letter should contain enough details for the reader about products and services while maintaining the conciseness of the letter.
  • Try to explain facts honestly because everyone likes it.
  • You can also gain credibility by providing references to any of your loyal clientele but if it is not possible then you can also give details of your own website or other sources to provide readers more details about your business.
  • Before closing your sales letter, once more reiterate about your product/service and also thank the reader for his/her time and efforts to consider this letter.
  • You can also promise to follow up this letter with a personal meeting to take the sales pitch to the next level.

I hope above mentioned details will be beneficial for you but by considering your convenience I have also designed sample sales letters. These letters will guide you about the format and contents of the sales letter. Feel free to consult these letters before writing your own sales letters.

10 Sales Letter Examples

  1. Sales Proposal Letter
  2. Domain Sales Letter
  3. Self-Introduction Letter
  4. Sales Appointment Letter
  5. Killer Sales Letter
  6. Sales and Marketing Letter
  7. Car Sales Letter
  8. Copywriting Sales Letter
  9. 60 Second Sales Letter
  10. B2B Sales Letter

Sales Proposal Letter

From: Mr. Crosby T. Garrick,

Emblem Commercials,

3980 S. Menlo Avenue

Los Angeles, California 90037

To: Mr. Jonathan Kingsley,

Purchasing Manager,

Quality Wear Industries,

3345 Wilshire Boulevard, Suite 1000

Los Angeles, California 90010

August 12, 2021

Dear Mr. Jonathan Kingsley,


I am writing this letter on the behalf of “Emblem Commercials”, I am feeling immense pleasure while writing this letter. I know your time is too valuable so without taking too much of your precious time I will state the purpose of this letter which is to make a sales proposal to your organization “Quality Wear Industries”. Emblem Commercials is a grand shopping centre for electronic appliances. We stock a variety of electrical appliances for the home and office.

Some of our products include the following: air-conditioning units, standing fans, computers (laptops and desktops), refrigerators, deep freezers, generating sets, mobile phones, vacuum cleaners and lots more. Apart from the fact that you get to choose from a wide range, we also sell high quality and durable products at affordable rates. We also deliver to your doorstep free of charge.

Looking forward to having a mutually beneficial business relationship with you, in case you want more details about our company and products you can visit our website www.abc.com.

Yours sincerely,

Mr. Crosby T. Garrick

Sales Representative,

Emblem Commercials

Domain Sales Letter

August 12, 2021

Kingsley Hubert,

Kingston Software House,

2550 W. Beverly Blvd., 2nd Floor

Los Angeles, California 90057

Dear Hubert,

I have a domain in my possession that is doing very well but now I want to sell it. I know this is something every body has dreamt for because getting a domain name at very low prices on top of other irresistible offers. I know I can get several buyers for my domain but I need someone who will use my domain in appropriate way.

If you search for the term “Precious Realty” in Google, you will see this domain on top position on the first page. You will enjoy extra-ordinary services of my domain such as you can tailor-make your e-mail, get a blog, and host for free with us. Unfortunately, I can’t reap the benefits of my great domain.

I seen that you are local to me and also listed on 2nd page therefore in my opinion you are much better. I have few offers on this domain from companies of Arizona and California. This domain is also listed on abcdomains.com as it has potential of brining me an 8 figure sales number. I am sure that if I build a website for you and keep domain hosted with my company, I can get better results with Google.

My asking price for this domain is $ 50,000. I know this figure is low for this domain but considering your local company I would like to see success of this domain. I know that you have a software house out of California where you design your websites. I am offering you complete package on this domain to include free web redesign and hosting for one year in case if you purchase this domain.

If you are interested in pursuing this offer then please contact me at 215-566-4554. If I don’t receive any notification within next 48 hours that means you are not interested in this offer and I will sell the domain to one of other companies that are interested in this offer. Such opportunities come once in a life time so it is my sincere opinion to grab it and run with it today!

Yours Sincerely,

Whitney Johnson,

Marketing Executive

Pop Domains.com

Self-Introduction Letter

From: Conway Algernon,

Bluebell Electronics Ltd

4587 Forth Estate

Anytown NM 123

To: Mr. Darian T. Bowen

Bollix Industries Ltd

5457 Loophole Lane

Anytown NM 555

Dear Mr. Darian T. Bowen,

I would like to take this opportunity to introduce myself and my organization. I am running a premier organization dealing in electronic and electric products of every type. At Bluebell Electronics you will find every type of household electronic appliances like laptop, television sets, washing machines, air conditioners and lots more. I am in this business since previous five years and my organization has good reputation in market.

I am not alone; I am running this business with the help of team of qualified personnel. Apart from various products my organization has the advantage of location as we have branches all over the country. You can inspect any of our products anywhere to make your choice. We offer our products at reasonable prices and offer attractive discounts for bulk purchases. Our sales are backed by after sales service and we offer free deliver anywhere.

I and my team are looking forward to your patronage of our products. We assure you of our best services at all times.

Yours sincerely,

Conway Algernon

Sales Manager

Golden Electronics Ltd

Sales Appointment Letter

From: Ms. Peggy Martine,

Executive Division,

Weyden Industries,

2550 W. Beverly Blvd., 2nd Floor

Los Angeles, California 90057

To: Ms. Selena Culver,

202 West First Street

Los Angeles, California 90012

August 12, 2021

Dear Ms. Selena Culver,


I am writing this letter on behalf of the board and management of Weyden Industries, it is my pleasure to write to you. I am pleased to inform you that you have been appointed as our new sales director. Our interview panel is very much impressed by your skills and qualifications and we hope that you will meet our expectations in future.

If you will recall, you had earlier sent in an application for the post of sales director three weeks ago after which we conducted an interview for you on Tuesday morning at 10:30 a.m.

You are selected for this position and because of the nature of our business, the appointment takes immediate effect and you are predictable to communicate your acceptance to us within 48 hours. Accept our congratulations.

Yours faithfully,

Ms. Peggy Martine,

Recruitment Officer,

Weyden Industries.

Killer Sales Letter

From: Ms. Roberta Darcy,

Posits Industries,

400 W. Blvd., Building “C”,


To: Mr. Montgomery Wylie,

Purchasing Manager,

Zone Corporation,

50 N Alameda Street, Suite 200

Los Angeles, California 90012

August 12, 2021

Dear Mr. Montgomery Wylie,

SUBJECT: Killer Sales Letter

I am writing on behalf of Posits Industries, it is my pleasure and delight to introduce products of our organization toward you. Posits Industries is known as the number one producer of children, gents and ladies garments. Our products include fancy wear, casual wear, Asian suits, western dresses etc.

The products of Posits Industries are definitely best in the garments industry in terms of quality, cost-effectiveness and trends. Apart from these, you always stand to win fantastic gifts and prizes ranging from handsets to Dubai return tickets anytime you buy any of our products. We will also deliver our goods to your doorsteps free of charge.

Thanks in anticipation for considering our letter. We are looking forward to doing business with you.

Sincerely yours,

Roberta Darcy,

Sales Representative,

Posits Industries.

Sales and Marketing Letter

From: Justin Ronald,

Sales Manager,

Sacchi Mobile Service.


To: Mr. Andrew Sinclair,

General Director,

Sun Telecom,

2525 Morgan Street

Pensacola, FL 32514

August 12, 2021

Dear Mr. Sinclair,

Saachi Mobile is a mobile phone service operator based in California. We have business in a number of countries including Canada, U.S.A, U.K., Japan and UAE. The latest service launched by us is in China and we would be pleased to invite you to join our network.

We are offering wide range of services from mobile phone services to provision of internet services. We offer competitive rates for our services. With our network, clients could make phone calls from anywhere in China for lowest rates.

There will be no signal or network problem because our modern equipment will make the necessary connection using different networks. No matter you take telephone calls or you are browsing with your computer the speed will be there.

Please find attached details of products we are offering in China. These are just samples which you can try out and prove their effectiveness for yourself. We welcome any feedback that you might have upon trying these samples.

If you sign up with us during the next three months, you will get free calls from 5.00 in the evening to 12 midnight. In addition, we will provide you internet service at half price for two weeks. For more details, you could visit our website at www.Sacchimobile.com

Yours faithfully,

Justin Ronald,

Marketing Manager,

Sacchi Mobile Services,

Car Sales Letter

Mr. Spencer Ronald,

Square Car Sales,

202 West First Street


14th September 2021

Dear Ronald,

If you are looking forward to buy a car at affordable price then you are at right place because Square Car Sales offer you used and new cars at economical prices. We are located right in the middle of Manchester. We are one of the leading car dealers in this area.

We deal in any type of vehicle from the minis to the trailers. We have every model of car even if a car you are looking for is unavailable to us then you can’t find it anywhere throughout Manchester. We import cars for special orders and we get vehicles custom made for those who want special cars.

If you live in Manchester area, please pay us a visit. We are open all seven days of the week. You can also visit our website to find more details at www.square-car-sales.com. We are eagerly waiting to meet you.

Yours truly,

Mickey John,

Sales Manager,

Square Car Sales

Copywriting Sales Letter

August 12, 2021

Mr. Broderick Damon

Dear Sir/Madam,

Written words have great power and this is proved by this well know saying that “Thoughtless words can wound as deeply as any sword, but wisely spoken words can heal”. Through this line you can understand power of pen over sword. If you have writing skills then you can go to heights of sky. There may be a stiff competition for you as you are a copywriting company.

To stay ahead what you must do is reorganize your copywriting procedure. If you want to be outstanding in this competition then you must understand that the customers are not guided by their brains but are guided by their emotions. You have to use emotion-provoking words to provoke the brain of the reader.

Qualified copywriters have ability to turn around everything with words. Now you are clueless on where you could meet some people who are like magicians whom we call copywriters. In case you have business, you must stop everything to visit www.abccopywriters.com.


Braden Darcy

60 Second Sales Letter

Mr. Michal Gold,

Sales Manager,

Steppers Business Ventures,

36873, Nonid Street,

Konami, TY 3744

August 12, 2021

Dear Mr. Gold,

I know your time is so precious so to value your time I will try to say my words in shortest possible time. My name is Dexter and I am a graphic designer online for over 7 years. As any quality designer, I have compiled and created my own set of “shortcuts” and “hacks” over the years. It makes my work easier for me and in the past few years, I started turning my own personal “shortcuts” into do-it-yourself tools that others can use to do what I do.

To get you introduced to my graphics content, I have put together a brand new (never before released) package of some of my very best tools. It might seem like an uphill task but nothing is impossible with professionals. The techniques and strategies are applied carefully. You visit my site www.grahics.com to get an idea about my work.

I look forward to meet you soon for interview. Best regards.


Dexter Richard

Monsolo Street,


South Africa.

B2B Sales Letter

August 12, 2021

To Whom It May Concern:

Put Your Recruiting Problems at E-recruiters because we try to offer great services. We are able to provide you with best candidates to fulfill your long term, short term, temporary and permanent needs of qualified candidates. We provide potential candidates to hospitals, clinics, dispensaries and nursing facilities so trust us for making healthcare recruiting process a simple procedure. We also provide potential candidates to several financial firms.

We specialize in looking for healthcare specialists in all medical departments. At E-recruits we are taken care your personal requirements. Administrative needs, office support and medical staff are all our business.

They are pre-screened, interviewed and background checks are carried on them to make sure they will offer the best services. We also do some orientation and better still offer some briefing. For more information, visit us at medicrecruits.com or call us toll-free at 123-4546-898. All your concerns will be dealt with.

Mercy Martins




We hope these sales letter examples will be helpful for you. Please inform us about your feedback so that we can do our best to help you. Keep visiting Bulletreports for more samples of reports, lettersLove Letters, proposals, applications, and notes to help you in your personal and professional life. 

10 Free Sales Letter Examples and Formats
10 Free Sales Letter Examples and Formats
10 Free Sales Letter Examples and Formats

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